Many companies are in various stages of understanding how the Internet of Things (IoT) affects their business. While the concept of IoT is not foreign anymore, its adoption is likely to progress at a slow pace through much of 2017. While it promises to revolutionize the operations in many sectors, there are still huge concerns …
Professional workplace behavior is necessary for the long-term success of any organization but still is not given its due. Good behavior is not just a nice thing to have, but is essential for the morale and well-being of the team and the organization. Prolonged exposure to toxic behaviors can have a telling effect on the …
Successful organizations have one thing in common; they have good leaders across all levels, leaders who lead by example, have the best skillsets and who take responsibility for their actions. Such character-based senior professionals set the tone for the team, the unit and the organization. It has been established that developing character is complex. It …
Developing an effective training program is vital to the success of any organization. Building the competence and confidence of employees is not a simple task and it does not end with conducting one or two workshops or making available some e-learning courses. There are five major factors that one needs to keep in mind while …
Time and again, research has shown that increase in employee engagement has a direct and profound correlation on organizational performance in areas such as productivity, customer service and loyalty. Yet, a critical part of that engagement process—soft skills training—does not get as much attention as it should. While companies are happy to invest on enhancing …
When you think of direct selling, two images immediately come to mind: A lady selling Avon cosmetics or Tupperware and door-to-door salesmen who walk around with their wares.While direct sellers were the original marketers who understood the value of social currency, there have been many issues in selling products through social media networks. One should …
Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …
As the power of digital platforms grows, CEOs are anxious to harness its influence in driving growth for their companies. That has prompted leading marketers to embrace a data-driven approach for their digital initiatives, helping to raise awareness about the brand and underscoring the importance of marketing automation in the process. About 91% of the …
Content Marketing isn’t just about creating great content. It is a systematic approach of creating content in various forms viz. blogs, e-books, guides, videos, pricing sheets, brochures etc., making your content search friendly and easily available where the consumer is looking for it, make them engage with this content and finally convert them as qualified …
Startups today are gaining momentum and are also getting a lot of attention for the novelty and zeal they bring. They are also creating enormous employment opportunities. We also see more individuals inclined towards joining a startup or incubating their own idea to start a company (“startup”). Let’s look at this short list of learning …