Why These 10 Soft Skills Could propel Your Career

Everyone agrees that finding employees with the right technical skills is important. However, fundamental soft skills like communication, critical thinking and teamwork are now sought in every employee irrespective of their seniority level, job function and the type of industry. Nine in 10 employers believe that graduates with soft skills will become more important as …

How Soft Skills training helps in Employee Engagement

Time and again, research has shown that increase in employee engagement has a direct and profound correlation on organizational performance in areas such as productivity, customer service and loyalty. Yet, a critical part of that engagement process—soft skills training—does not get as much attention as it should. While companies are happy to invest on enhancing …

5 Reasons Why You Should Not Use Social Media For Direct Selling

When you think of direct selling, two images immediately come to mind: A lady selling Avon cosmetics or Tupperware and door-to-door salesmen who walk around with their wares.While direct sellers were the original marketers who understood the value of social currency, there have been many issues in selling products through social media networks. One should …

“Website Visit to Purchase” Does social media really influence sales?

Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …