Digital disruption is a phenomenon where new digital technologies trigger changes at a pace and magnitude that affect the existing ways we operate. This new disruptive technology either replaces a dominant market leader or creates an entirely new one. The idea of Digital disruption was introduced by Clayton Christensen, a Harvard Business School professor, 20 …
It is the “Digital” age and we are all wired in. Today, smart phones, tablets, hundreds of online portals, thousands of user-friendly apps, social media, and online shopping are part of our everyday routine. Life would just not be the same if any of these elements go missing; “technologically handicapped” is what we will be …
I think a lot has been said about the millennial employee. With changing global business environment a lot of Millennials are taking on leadership positions across the world. Generational companies like Facebook, Pinterest and Airbnb (run by millennial leaders) have not only created new marketplaces, but are great examples of the modern innovative thinking. Millennials …
Technology is coupled with a lot of Digital Marketing elements, be it reaching out to newer audience, interacting with them at varied levels, understanding search patterns or mapping consumer behaviour. Cloud is playing a huge role in integrating technology with simple business models and enabling us to get better insights. There’s a tool/app for everything …
Digital marketing is way beyond the ‘next big thing’ mark. Every client, business and start-up understands the need to be present on digital platforms and can see a direct impact of the same in sales and business. Digital is ever evolving and many a time marketers get stuck with content creation, platform choices and so …
Internet being the biggest thing that happened in this millennium, the question to be asked is: what next? Internet has indeed changed the way we live and dominates most of our day-to-day activities. More so it has changed the way business is dealt with. Is there something that technology can do to affect our lives …