Digital Marketing

5 Reasons Why You Should Not Use Social Media For Direct Selling

When you think of direct selling, two images immediately come to mind: A lady selling Avon cosmetics or Tupperware and door-to-door salesmen who walk around with their wares.While direct sellers were the original marketers who understood the value of social currency, there have been many issues in selling products through social media networks. One should …

“Website Visit to Purchase” Does social media really influence sales?

Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …

5 unique ways in which cloud hosted SaaS is changing digital marketing

Technology is coupled with a lot of Digital Marketing elements, be it reaching out to newer audience, interacting with them at varied levels, understanding search patterns or mapping consumer behaviour. Cloud is playing a huge role in integrating technology with simple business models and enabling us to get better insights. There’s a tool/app for everything …