The world today is very different from what it was 20… or 10…no 5…hmm actually, even 1 year ago right? The technologically advanced world we are living in today is changing on a daily basis. Creativity too has undergone a perceptible change. On a positive note, in many ways, it has become easier to bring …

Many companies are in various stages of understanding how the Internet of Things (IoT) affects their business. While the concept of IoT is not foreign anymore, its adoption is likely to progress at a slow pace through much of 2017. While it promises to revolutionize the operations in many sectors, there are still huge concerns …

Professional workplace behavior is necessary for the long-term success of any organization but still is not given its due. Good behavior is not just a nice thing to have, but is essential for the morale and well-being of the team and the organization. Prolonged exposure to toxic behaviors can have a telling effect on the …

When you think of direct selling, two images immediately come to mind: A lady selling Avon cosmetics or Tupperware and door-to-door salesmen who walk around with their wares.While direct sellers were the original marketers who understood the value of social currency, there have been many issues in selling products through social media networks. One should …

Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …

As the power of digital platforms grows, CEOs are anxious to harness its influence in driving growth for their companies. That has prompted leading marketers to embrace a data-driven approach for their digital initiatives, helping to raise awareness about the brand and underscoring the importance of marketing automation in the process. About 91% of the …

Content Marketing isn’t just about creating great content. It is a systematic approach of creating content in various forms viz. blogs, e-books, guides, videos, pricing sheets, brochures etc., making your content search friendly and easily available where the consumer is looking for it, make them engage with this content and finally convert them as qualified …

Digital disruption is a phenomenon where new digital technologies trigger changes at a pace and magnitude that affect the existing ways we operate. This new disruptive technology either replaces a dominant market leader or creates an entirely new one. The idea of Digital disruption was introduced by Clayton Christensen, a Harvard Business School professor, 20 …

It is the “Digital” age and we are all wired in. Today, smart phones, tablets, hundreds of online portals, thousands of user-friendly apps, social media, and online shopping are part of our everyday routine. Life would just not be the same if any of these elements go missing; “technologically handicapped” is what we will be …