Over the years, consumer decision making process has transformed rapidly. With social media becoming more mainstream and being incorporated as an important element of today’s marketing mix. The question that is increasingly becoming a matter of board room discussion is, “Does social media really influence sales?”, “How to make consumers look at videos, blogs and …

As the power of digital platforms grows, CEOs are anxious to harness its influence in driving growth for their companies. That has prompted leading marketers to embrace a data-driven approach for their digital initiatives, helping to raise awareness about the brand and underscoring the importance of marketing automation in the process. About 91% of the …