Still an influential marketing channel When I launched my previous enterprise about 20 years ago in the space of media operations and digital marketing, I still remember many “soothsayers” were prophesying the death of email marketing. Guess what? 2 decades later, this medium is still alive, strong and kicking. While many platforms got consolidated under …
Time for a post-pandemic economic reset Back in January 2020, when a medical student from Wuhan university tested positive for coronavirus and became India’s first Covid-19 patient, little did we know what lay ahead of us and the implications it would have on our economy. After two long years, the world now seems to be …
Digital transformation is something we have been talking about for close to a decade, ever since it was first coined in 2012. Digital transformation is the method of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet the ever-changing business and market requirements. This just got accelerated, …
Elevating women in power Over the years, as a part of Pairee Learning, I have worked with leaders of all ages, genders, and locations. More recently, we have developed a focused program on women leaders, and I myself have had the opportunity to coach several of them. As we draw close to the year two …
A myth buster of the power of the understated There is a common perception in the world that a strong leader is not compassionate. While it is true that a good leader has to often take tough and unpopular decisions, there is clearly no correlation to being unempathetic or uncompassionate. In fact, I believe it …
The organizational culture is a reflection of the environment, behaviours, values, ideals and the language of those working in the workplace. In one of my previous blogs, I spoke about the importance of employee engagement and how highly engaged employees are 21% more productive. It is time to take a reality check to see if your organisation has a culture that is supportive of engagement. While Salary is important and is a hygiene factor, it …
End of the year thoughts Just when we were all feeling that the worst of the covid-19 nightmare was behind us, lo-behold, Omicron shows up!! As we near the end of 2021, we are once again thinking about new beginnings and resolutions for 2022. It is also a good time to stop and think about …
Over the years, I have had the privilege of working with and leading varieties of people from different cultures and nationalities with different skills and attitudes. One thing that has been a common factor is that nothing replaces engagement when it comes to productivity. For any workplace, employee engagement is core. So, what is this engagement that one keeps hearing about? Why is …
Businesses have been badly hit due to the pandemic. As an entrepreneur-businessman, trying to manage with the lockdowns and staying afloat while meeting targets has not been an easy feat. I’ve been reading that almost all small businesses have experienced impact, and it will take time to recover to the pre-pandemic levels for sure. The …
Traditionally speaking, the answer would have been a resounding “Yes”! Especially in a culture like India where “respect for elders” is a core value. When we look at leadership in the current context, we surely have to give this a second thought. In India, age seems to play a significant role in determining many things. …