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Chandrakanth B.N.

Passionate creator with an empathetic business sense

Email Marketing

Email Marketing: A cat with 9 lives?

By Chandrakanth B N
Economy of India

Where is India headed as we close FY2022?

By Chandrakanth B N
Leadership

The Hands-on Digital Leader of today

By Chandrakanth B N
Leadership

How to build rapport in the virtual world?

By Chandrakanth B N on Wednesday, July 28, 2021
Virtual Rapport

Some of the young leaders I coach, have shared with me how it has become difficult to build rapport in this virtual world. You can no longer walk up to someone’s cubicle have a quick word with them and sort out an issue. You cannot knock on the cabin door of your manager and share …

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Leadership

True characteristics of a Data Leader…

By Chandrakanth B N on Tuesday, June 22, 2021

During my coaching sessions, I often hear my clients complain about their managers. While this is their reality and I do empathise with them, these grievances and moans are often driven by emotions and not backed by data. This is exactly how biases arise. Rather than targeting an individual, one should focus on the transaction …

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Covid-19

Perception is Reality, until you change it!

By Chandrakanth B N on Monday, June 7, 2021
COVID-19 Second wave

COVID-19 Second wave and how does it impact India’s Image? In the past few weeks, I have received so many messages and calls from concerned friends, clients and colleagues all over the world. They are all watching the non-stop coverage on their media about the COVID-19 second wave, the challenges on our medical infrastructure and …

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Leadership

Paving the way for future leaders

By Chandrakanth B N on Tuesday, April 20, 2021
Leadership Training

Predictive analytics in succession planning A true leader must ensure that he has a successor & must be dispensable in his role. In my journey as a leader, I have often seen that succession planning is a very sensitive subject. The best of leaders have struggled with this. Often insecurities, lack of self-confidence, fear of …

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Leadership

Empowering Women Leaders: Why and How?

By Chandrakanth B N on Friday, March 19, 2021
Women Leadership - Chandrakanth

March tends to be the month when a lot of attention is suddenly given to women empowerment due to March 8th being celebrated as International Women’s day world over. I truly believe this is an issue beyond just March of every year and needs more attention. If India has to reach its true potential in …

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Leadership

The New Leadership paradigm

By Chandrakanth B N on Monday, March 1, 2021
Chandrakanth B N

Learnings from 2020 and what could define the next decade Just think of a time in your office, when your leader walked into the office and past your cubicle. I am sure you experienced some emotion. The emotions could have varied from inspiration, excitement, anxiety, fear and anger to something as negative as disgust even. …

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Analytics

How Data Analytics helps bridge the gap between consumer and content provider?

By Chandrakanth B N on Monday, February 1, 2021
Chandrakanth Data Analytics

Meeting consumer demand and content monetization It seems like eons ago since I disconnected the generic cable connection from my house. I now consume content which suits my palate on my cell phone, tablet, TV etc. when I choose to. How the world has changed in just a few years! Now, how are media companies …

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Analytics

Why Media cannot ignore Predictive Analytics!

By Chandrakanth B N on Tuesday, January 12, 2021
Predictive Analytics

When was the last time you searched for something on Google? Sounds rather rhetorical right? As soon as you were beginning to type, you would have got options as to what you might be looking for. Google actually predicted your thoughts or rather completed it and literally read your mind! It’s spooky isn’t it? But …

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Leadership

2020: the year that was!

By Chandrakanth B N on Thursday, December 31, 2020
2020

Documenting the good times When we stepped into 2020, little did we know what awaited us. Be it living life virtually, wearing masks all the time or even staying at home more than necessary…we’ve done it all! Particularly for me, this year seemed to drag for an exceedingly long time as I am used to …

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Digital Marketing

How to harness creativity in today’s digital world?

By Chandrakanth B N on Tuesday, December 8, 2020
Creativity Digital

The world today is very different from what it was 20… or 10…no 5…hmm actually, even 1 year ago right? The technologically advanced world we are living in today is changing on a daily basis. Creativity too has undergone a perceptible change. On a positive note, in many ways, it has become easier to bring …

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